Aug 14, 2015
European firms will spend 28% of their total 2015 technology purchases, or €190-billion, on the adoption of business technology (BT) – technologies that will help them to win, serve and retain customers. This compares with 36% in the US and 25% in Asia Pacific,...
Feb 12, 2014
Although the chief marketing officer (CMO) is increasingly making decisions about technology spend, the CIO still has his hand firmly on the purse strings. A new report from Forrester’s Andrew Bartels addresses one of the most hotly debated questions among CIOs, CMOs,...
