Jul 15, 2015
When it comes to lead generation, engineering firms have a tougher job than consumer businesses, as not only does cultivating new customers take time, but if marketing is too ‘out there’ it could impact on the firm’s perceived reliability. So says Louise Robinson,...
May 26, 2015
Sales is the heart of any successful business. However, in many industries, technical expertise forms the basis of the company, leaving sales lagging. This is particularly true in the IT space, where techies speak in feeds and speeds and sales leads are rarely found....
Jan 30, 2015
Sending out an e-mail as part of your lead generation campaign is not unlike trying to strike up a conversation with someone who you would ultimately like to date. The goal is to be so irresistible with that pick-up line that the prospective suitor – or in this case,...
Jul 30, 2014
Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them. This is particularly true for the manufacturing sector, which is more sales dominant and less marketing oriented. While you...
Oct 18, 2013
Like e-mail marketing, telemarketing tends to get a bad rap, because when it is done incorrectly or badly, it can be a great annoyance with which business owners risk driving prospective customers away and even alienating their existing ones. Many naysayers might...
