Nov 14, 2013
Mobile marketing is near the top of everyone’s priority list right now, says wiGroup CEO Bevan Ducasse. But knowing you should be doing something is not the same as knowing what to do – and with the medium being so new, there are no clear best practice guidelines yet....
Apr 22, 2013
Mobile retail and banking applications have failed again and again, says Bevan Ducasse of WiGroup – and the reason is shortsighted strategies that involve exclusive deals and attempts to lock consumers in to single products. Speaking at a recent seminar on...
