Esquire Technologies, the digital lifestyle-focused computer distributor, has signed a distribution agreement for South Africa with Lavod Corporation, a company focusing on providing the consumer with personal audio and video solutions for outdoor sports.

Over the years the company has brought to the market a number of innovative products, including a sport-focused audio gadget and waterproof bags for swimming. There is also the Lavod Bikeman, one of the first MP3+ light sound speaker in one, a waterproof earphone, a waterproof MP3 player, the IronRunner – a pedometer heart rate sports watch – and a variety of bags to protect iPhones or iPads.

Asgar Mahomed, MD of Esquire Technologies, says the tie-up with Lavod is a “perfect fit” for the company’s increased focus on digital lifestyle products.

“This is a perfect fit for us and the range will be made available to the company’s more than 12 000 resellers via Esquire’s nationwide branches, and to the consumer via the 400 e-commerce reseller sites managed by the company.”

Commenting further, Mahomed says one of the main “differentiating factors of Esquire”, when compared to other computer distributors, is its strong focus on the digital lifestyle market.

”This is a fast-growing market and it is really taking off in South Africa. We aim to position ourselves as the leaders in this market, from a distribution point of view. We aim to be at the forefront of bringing out the latest digital gadgetry to suit the various types of lifestyles chosen by the consumer.”