TCL deepens partnership with Arsenal
TCL has announced Arsenal’s Bukayo Saka as its brand ambassador. TCL recently teamed up with Arsenal and Bukayo Saka with the launch of ‘Inspire Greatness, Together’, a new campaign that celebrates how football brings people together through moments on and off the...
Schneider Electric partners with McLaren Racing
Schneider Electric will become the Official Energy Technology Partner of McLaren Racing, including the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, McLaren F1 Academy, as well as the McLaren United Autosports WEC Hypercar Team. Schneider and...
Hisense highlights FIFA collaboration
At CES 2026, Hisense showcased its latest technology applications for the FIFA World Cup 2026, highlighting how its large-screen and home appliance innovations continue to support both professional football operations and immersive fan experiences. The Hisense booth...
NTT Data delivers connectivity for Nedbank Gravel Burn
NTT Data has announced its role as technology partner for the inaugural Nedbank Gravel Burn - a seven-stage, 800-kilometre gravel bike race from Knysna to Shamwari. NTT Data will deliver the secure connectivity and network infrastructure needed to keep more than 500...
NBA and AWS bring AI-powered stats to basketball fans
The National Basketball Association (NBA) and Amazon Web Services (AWS) have announced a multi-year partnership that will power the next generation of basketball innovation. Together, they will launch NBA Inside the Game, powered by AWS, a new basketball intelligence...
Sony partners with World Athletics Championships Tokyo 25
s an official partner of the World Athletics Championships Tokyo 25 (WCH Tokyo 25), which will take place at Japan National Stadium in Tokyo from 13 to 21 September, Sony will enhance and deliver the entertainment value of the sports to audiences around the world. At...
Hisense SA partners with RGB Gaming on e-sports
Hisense SA has partnered with RGB Gaming, with the aim of redefining the competitive gaming landscape in schools and universities nationwide, to transform gaming into a high-performance career path for thousands of young South Africans. RGB Gaming has already...
Strike a balance between performance and protection
The global sports industry is worth over USD 400 billion. Athletes and players who compete at a professional level often perform under conditions of stress, overexertion and overtraining. By Karl Blom, partner, Prineil Padayachy, senior associate, and Ndinae...
Could tech help turn sports into an economic growth sector?
The world of sport has greatly evolved for the better with the impact of technology. By Andrew Bourne, regional manager of Zoho Africa For fans, that impact can most clearly be seen in the ways that TV and streaming experiences have changed over the years. From HD...
HP signs global sponsorship with Real Madrid
Real Madrid Football Club has announced a global technology sponsorship agreement with HP Inc. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club's 121-year history. The sponsorship spans...
Scouting app helps uncover female soccer talent
BallTalent - a Soweto-based, tech-enabled, talent scouting app - is shining a spotlight on talented female soccer players, so they can be recognised by local and international scouts. Recent international competitions such as the FIFA Women's World Cup and Women's...
Teaming cycling with technology for optimal results
Sports celebrates hard work, persistence, perseverance and skill. Technology plays a pivotal role in helping the world's top sportsmen and women overcome the limits of human performance through continuous innovation and ever-evolving sports engineering. By Chris...