MicroStrategy Incorporated, a leading worldwide provider of enterprise software platforms, has announced that it has debuted in the “Challengers” quadrant in Gartner’s 2013 “Magic Quadrant for Mobile Application Development Platforms” (MADP) report.
“We are extremely pleased that our MicroStrategy Mobile App platform has been placed in the Gartner Magic Quadrant,” says Paul Zolfaghari, president, MicroStrategy Incorporated.
“MicroStrategy has invested heavily in mobile platform technology designed to help our customers take advantage of what our company and its founder, Michael Saylor, see as the coming ‘Mobile Wave’.”

For six consecutive years, Gartner has positioned MicroStrategy’s Analytics Platform in Gartner’s Magic Quadrant for Business Intelligence.

“MicroStrategy Mobile is now independently recognised for the value it offers customers searching specifically for a mobile app platform,” adds Zolfaghari.
“MicroStrategy Mobile brings to life analytics, transactions, workflows and multimedia in platform-built custom native apps for tablets and smartphones. As a result, we have seen hundreds of our customers use our mobile platform to build apps that reach beyond BI and include enterprise workflow and transactional processing.”

Powerful mobile uses that MicroStrategy customers have deployed to date include: retail store operations apps, client-facing wealth management apps, sales rep enablement, conference apps, education content apps, and field service apps.

According to Gartner’s report, “The mobile application development platform (MADP) market remains largely distinct from the larger AD tool market, because developing mobile applications for enterprises present unique challenges, including:

* Each mobile OS has a unique presentation style, interaction style and software stack;
* Devices have different screen sizes, input modes and hardware capabilities;
* New devices and OS versions are introduced multiple times per year;
* Network connectivity and power levels fluctuate widely in typical usage scenarios; and
* New consumer applications regularly extend and revise the standards for good mobile applications.”

MicroStrategy addresses these unique challenges with a code-free development platform that facilitates scalable and rapid native app creation for multiple mobile operating systems.

MicroStrategy Mobile powered apps seamlessly integrate with specific native device capabilities to create a rich, fully immersive user experience, while also providing off-line access when connectivity is limited.
Additionally, MicroStrategy’s tooling and architecture make app iteration and maintenance easy and efficient so customers can respond to changes with agility.