Want to buy Windows Phone apps and games but don’t have a credit card? Or just don’t feel like the hassle of typing in card details? As a Windows Phone Vodacom user, contract or prepaid, life has just became a 

whole lot easier. Since June, users have been able to buy apps and games from the Windows Phone store and charge them directly to the Vodacom bill.

For contract subscribers, the costs will be automatically added to their monthly bill, while prepaid users will simply see the amount deducted from their airtime credit.

Luca Decour, Windows Phone marketing lead at Microsoft South Africa, says the Windows Phone marketplace is growing at a fast pace, doubling its catalogue size in just 12 months and not many South Africans
know they can now use operator billing to unlock the full magic of their devices.

“The charge-to-bill mechanism is a great alternate payment method to credit cards,” says Decour.

“They not only make sense for consumers who don’t have credit cards, but they also create huge financial opportunities for local developers. Mobile payments give developers access to end users who would otherwise
not be able to pay for premium apps, features and in-app purchases, growing the potential user base tenfold.”