iGroup, the innovative technology-driven digital solutions company and provider of e-business solutions, has engineered an e-commerce solution for Incredible Connection, the well-known technology specialist retailer.

Incredible Connection aligns themselves as a destination store, offering South Africans global brands and products backed by exceptional service and after sales support. By placing emphasis on the implementation of a robust commerce platform, complete with multiple integrations, Incredible Connection can now deliver an end-to-end user experience and ensure continued expansion of its business online.

“We have integrated our enterprise grade e-commerce platform with their systems to ensure purchasing processes as well as stock management and even catalogue updates can occur effortlessly,” says Marc Seymour, CEO of iGroup.

“Incredible Connection’s online store supports seamless workflow processes surrounding order, purchase and delivery management, ensuring accurate product listing and availability, allowing an efficient online shopping experience, streamlining processes and reducing the administration requirements of their online store.”

The e-commerce platform offers Incredible Connection’s customers added services like:
* A complete online product catalogue that updates according to product availability;
* A comprehensive product listing, complete with a product overview, all product features, product reviews and a facility that allows a browser to find the product in-store;
* Collection and delivery options that offer the opportunity to pay online or in-store;
* The ability to pre-order products prior to release and collecting their orders in-store once the product is launched;
* Integration with the SABC to ensure that all online television purchases accompany a valid television license; and
* Viewing related products that would accompany products already in their shopping cart.

The Collect and Pay in-store feature, allows users to order their stock online but to visit their nearest store to pay for and to collect the item. This is a true South African first for both Incredible Connection and iGroup.

Along with a robust e-commerce system, iGroup delivered a product catalogue mobi site that supports the brand’s dedication to offering their consumers even better access to their range of products and services.

The combination of the online store and the product catalogue mobi site provides Incredible Connection with a flawless platform for their planned future developments that will offer customers even more. The mobi site will also be switched to a fully functional e-commerce platform in the near future.

“Although we have had an e-commerce presence since 2006, the new Incredible Connection site creates the prefect platform to complement our in-store footprint. The best feature about our online store is the fact that users are now able to order their favourite products online and collect them from any of our stores.

“This not only bridges the digital divide, but allows customers to make contact with a real person who can also assist them with setting up their devices. This is a first for a South African retailer,” says Marco van Niekerk, CEO, JDG Cash Retail.