The International Data Corporation (IDC) forecasts that the worldwide public platform as a service (PaaS) market is expected to grow to over $14-billion in 2017.

The opportunities for monetising public PaaS functionality are high in light of the advances being made in social, mobile, and realtime contextual activities.

“The CAGR for the worldwide public PaaS 2013 to 2017 forecast is almost 30%,” says Robert Mahowald, programme VP for SaaS and Cloud Software research.

“Additionally, IDC research indicates that by 2017, public PaaS will account for more than 10% of overall application development and deployment revenue, with strong growth occurring in every region of the world, especially in Asia/Pacific (including Japan).”

Key research findings include:

* The need to incorporate modern application development and deployment (AD&D) techniques, as well as more advanced forms of data management than vanilla relational structures all working together, are key drivers to dynamic public PaaS market growth.

* Realtime interactions with customers and partners will amplify the need for more comprehensive application deployment services.

* Industry-specific market drivers, primarily for healthcare reform in the US, fiscal reform in governments outside the US, and worldwide financial services reform, will also accelerate PaaS adoption.