TelecomDistribution, the official importer and distributor of the NEC range of PABXes for the sub-Saharan region, is partnering with Huge Telecom by adding GSM-based telephony solutions to its product offering.

TelecomDistribution distributes its products and services through a large (and growing) network of almost 200 dealers in Africa. It boasts a solid track record of growth since its inception and according to analysts has become the leading provider of PABXes in the EMEA region.

“We think that this partnership adds tremendous value to the existing NEC business by greatly enhancing the revenue earning potential of every TelecomDistribution Business Partner. Every Business Partner is now easily able to add telecommunications to its existing product offering,” says James Herbst, CEO of Huge Telecom.

This partnership has taken a number of months to finalise – TelecomDistribution put Huge Telecom through a stringent investigation process to ensure that the solution offered to the market, via its national base of independent dealerships, was of the highest standard and a good fit for all concerned.

“They certainly put us through our paces,” recalls Herbst, who comments that one of the key aspects he thinks distinguished Huge Telecom from other telecommunications companies is the time and effort Huge Telecom dedicates to understanding client and business partners, as well as Huge Telecom’s ability to work professionally and efficiently.

Huge Telecom, like TelecomDistribution, does not compete with its channel – it does not operate an internal sales force and supplies its services only through accredited business partners. This focus on the channel is one that has seen Huge Telecom double the size of its channel in the last 18 months and this latest partnership now brings the total number of Huge Telecom’s partners to over 400. Not bad for a company with just 64 business partners on its books a few years ago.

“Our telecommunication solutions are a great fit for any company requiring speed, efficiency and great service; we have managed to package this in a way that makes it incredibly simple for any reseller with an existing customer base to turn on an additional revenue stream, literally overnight,” says Herbst.

Since Huge Telecom is focused solely on providing voice, messaging and data connectivity solutions, it is able to deliver superior after sales service and support. Its speed of implementation is such that it enables partners to focus their effort on driving sales, selling more and adding to their bottom line.

Huge Telecom’s focus on connectivity – it does not supply any office equipment such as printers, consumables or PABXs – also makes it a great fit for those resellers wary of suppliers who choose to compete with their own resellers, thereby putting the client base of the reseller at potential risk.

The partnership sees Huge Telecom providing sales, marketing and technical expertise for voice, messaging and data connectivity services to TelecomDistribution’s network of dealerships around the country.