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LG scoops seven TGI ICON brands
In the process of making sensible financial decision, South Africans have created 31 ICON brands and LG Electronics South Africa has won seven awards.ICON brands unite nations; cut across age, income, race and language spectrums. They define a common experience, often on a daily basis, to which South Africans are committed and even seek these brands outside of South Africa.
LG has won in the following categories:
* LG is the winner of the Air Conditioners Category;
The ICON Brand Survey by TGI is the largest of its kind in South Africa with 19 sectors, hundreds of product categories and thousands of brands included in the measurement. Over 15 000 consumers were surveyed representing over 23,3-million adult South African consumers. The data was weighted using the Statistics South Africa’s population estimates.