TAG Heuer, Google and Intel are partnering to produce a Swiss smartwatch powered by Intel technology and Android Wear.
Together, these companies will create a product that is both luxurious and seamlessly connected to its wearer’s daily life. The product will merge the innovation, creativity and design of Silicon Valley with that of the Watch Valley in La Chaux-de-Fonds, Switzerland.
“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility,” says Jean-Claude Biver, president of the watch division at LVMH Group and CEO of TAG Heuer. “Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.”
Guy Sémon, GM of TAG Heuer, adds: “The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer.”
David Singleton, director of engineering for Android Wear, adds: “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike – including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”
Michael Bell, corporate vice-president and GM of Intel’s New Devices Group, comments: “As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realising the vision of wearable technology with a distinctive smartwatch that elevates the category.”