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Africa’s TA telecom wins a Red Herring

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Competing with hundreds of innovative companies, TA telecom is the only African-headquartered tech company to win the Red Herring Top 100 Europe award – a prestigious list honouring the year’s most promising private technology ventures from the European business region.

The Red Herring Europe 100 winners were announced last night at a special awards ceremony marking the end of a two-day forum in Amsterdam where 314 finalists, including TA telecom, presented their winning strategies. Most companies are based in Europe with 53 based in the UK alone.

“This award is a validation of our success, and the judges trust in our vision, potential and capabilities,” says TA telecom executive chairman Amr Shady.

“African companies are carving out their success on the global tech scene.”

Winners are selected on the basis of their technological innovation, management strength, market size, investor record, customer acquisition and financial health.

The Red Herring editorial team selects and -evaluates companies on 20 main quantitative and qualitative criteria including disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.

TA telecom harnesses the power of big data and analytics, generating 1,5-billion push alerts annually and processing more than 840-million charging transactions on its mobile content platforms. The company provides products that benefit more than 10million users in the Middle East and Africa mobile market.

Building content platforms, analytic tools and brands for the past 15 years, TA telecom’s products engage mobile users, drive business success and optimize strategy for diverse stakeholders – mobile operators, enterprises and NGOs.

TA telecom is expanding in Egypt, Nigeria, South Africa, Kenya, Rwanda, Libya, UAE, Saudi Arabia and Afghanistan.