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eBucks programme hits R5bn in rewards

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eBucks Rewards, the rewards programme offered by FNB and RMB Private Bank, has paid its members R5-billion in rewards over the past 15 years, with the lion’s share contributed by FNB.

“FNB recognises eBucks Rewards as an integral part of our success in the market,” says Jacques Celliers, CEO of FNB. “Through the programme, the bank is able to offer our customers additional value for their positive banking behaviour.”

Of the R5-billion, more than R4,2-billion has already been spent by eBucks Rewards members.

“Back in 2000, a group of us at FNB had an idea to build a rewards programme that would add real value to everyday customer behaviour,” says Jolandé Duvenage, CEO of eBucks Rewards and part of the founding team. “Fifteen years later, we are so pleased to have reached this milestone on our journey. For us, this is confirmation that we’re making a meaningful contribution to our members, especially in challenging economic times.”

This R5-billion milestone was achieved just 13 months after eBucks Rewards reached R4 billion, demonstrating the programme’s increasing velocity.

Since its inception, the eBucks Rewards programme has expanded to include the online eBucks Shop and eBucks Travel.

As a multi-partner programme, members have a wide choice of online and retail partners where they can both earn and spend eBucks. This choice means they can fit earning and spending their eBucks to their lifestyle and not the other way around.

Looking ahead, FNB and RMB Private Bank want members to maximise their rewards, and so have recently launched the eBucks Rewards calculator, which allows members to earn more rewards points, and so “level up”, by showing them which behaviour and product changes they need to make to be rewarded.