Worldwide IT spending is set to shrink to $3,66-trillion in 2015, a 1,3% decrease from 2014, according to the latest forecast by Gartner. Gartner says that the rising dollar is chiefly responsible for the slowdown.
“We forecast US-dollar-valued worldwide IT spending in 2015 to shrink by 1,3%, down from 2,4% growth forecast in last quarter’s update,” says John-David Lovelock, research vice-president at Gartner.
“However, this is not a crash, even if it looks like one. The recent rapid rise in the value of the US dollar against most currencies has put a currency shock into the global IT market. Taking out the impact of exchange rate movements, the corresponding constant-currency growth figure is 3,1%, only off 0,6% from last quarter’s update. Such are the illusions that large swings in the value of the dollar versus other currencies can create.
“However, this illusion masks a bigger issue that has real implications. Every product or service that has a US dollar-based component must have those costs covered at the lower exchange rate. The simple implication is that there will be price rises. However, there are many other market forces at work — protecting US dollar profits will require a nuanced and multifaceted approach involving pricing, partners and product management,” says Lovelock.
The Gartner Worldwide IT Spending Forecast is the leading indicator of major technology trends across the hardware, software, IT services and telecom markets. For more than a decade, global IT and business executives have been using these highly anticipated quarterly reports to recognise market opportunities and challenges, and base their critical business decisions on proven methodologies rather than guesswork.
The US dollar spending on devices (including PCs, ultramobiles, mobile phones, tablets and printers) for 2015 is forecast to decline 1,2% to $685-billion. Spending for all devices in 2015 was revised down partly due to a slowdown in PC purchases in Western Europe, Russia and Japan, countries where local currency has devalued against the dollar.
The mobile phone market is not as affected by the currency shifts. Substantial change in the phone mix in emerging markets toward lower-priced smartphones negates price increases of premium phones, resulting in flat phone average selling prices between 2014 and 2015.
Data centre system spending is projected to reach $142-billion in 2015, an increase of 0,4% from 2014. External controller-based storage, enterprise network equipment and servers have all been impacted by the depreciation of some local currencies against the US dollar, but the server segment has seen the biggest impact due to the greater pricing pressure that server vendors are exposed to, due to their relatively lower margins.
Spending in the enterprise software market is on pace to total $320-billion in 2015, a 2,3% increase from 2014. Nevertheless, this is a downward revision from the last forecast and is the result of a substantial reduction in the forecast for office suite spending, reflecting the acceleration of Office 365 adoption.
Office 365 is disrupting traditional revenue flows. Its cost is prorated over the life of the subscription, resulting in significantly lower revenue growth as users transition from the on-premises model.
IT services spending will contract slightly to $942-billion in 2015, down from $948-billion in 2014. The largest reductions were made in implementation services, particularly in the US.
Although the oil and gas industry is only 1% of the IT services market, oil and gas buyers historically react quickly when their prices drop, often cutting back on spending 20% or more.
Because the US is a large oil producer and a large market for IT services, the largest spending reductions on services is expected to take place in the US through 2015 and 2016, with an early impact on implementation services.
Growth in spending on telecom services is predicted to shrink by 2,6% in 2015, to total $1,57-trillion. Among the more prominent changes affecting multiple regions were reductions in total connections for developed markets such as the US and several Western European nations, as growth in data-only connected devices and multi-SIM connections were not as high as previously expected.