Information is at the core of the new digital ecosystem. IDC estimates that by 2020, the digital universe will reach 44-trillion Gigabytes, a 10-fold increase over 2013.

And, while there has been a dramatic increase in the ability of key players to unlock value from information, most companies are still at the beginning of their journey to extract value from information.

This is a transformation; for most players, a difficult, multi-staged journey is needed to adapt current organisational processes, culture, and skills to the requirement of the new digital ecosystem.

IDC has developed the IDC MaturityScape: Information Digital Transformation, a framework for identifying the stages, critical measures, outcomes, and actions required for IT organisations to effectively evolve to information transformation as a critical enabler of the digital transformation of their enterprise.

IDC’s Information Digital Transformation MaturityScape consists of five stages: ad hoc, opportunistic, repeatable, managed and optimised.

According to the report, information transformation is a huge and critical challenge for most organisations. With the 3rd Platform delivering unlimited computing capabilities and unlimited avenues to access information and knowledge, information itself becomes even more valuable. Organisations that evolve from a classic data management approach to mastering a differentiated information value chain will gain business leadership and competitive advantage.

“Leaders in information transformation will need to treat data and information as they would any existing asset, invest in a range of technology and people to distil insight into monetary value, and invest in the establishment of organisational competencies focused on leveraging data,” says Serge Findling, vice-president of research with IDC’s IT Executive Programs (IEP).