Originally, the world you saw on TV screens didn’t always match up to the vibrant place you lived in every day. It didn’t matter if you watched live sport, the news or a movie; there was a disconnect between the rich colours of reality and the ones on screen.
Aiming to close that gap, LG Electronics is producing a vivid new piece of graffiti in the heart of Johannesburg. Located alongside the M1 South and visible to traffic going both ways, this wall mural will be the largest in South Africa, bringing a world of colour to life before thousands of Jozi drivers’ tired eyes.
The massive artwork represents an ambitious project for Wall 2 Wall, an art and décor company known for designing and creating murals for offices and homes. The final mural will measure 4m high and 80m wide when they’re done, and will take three days to complete.
Thomas Van der Linde, general marketing manager at LG electronics South Africa says, “Dull, ordinary and safe marketing is being challenged by LG where we are constantly looking to engage with our audiences. LG’s innovative approach aims to expand the realm of the imagination and all visual dimensions where our brand touches and remains in the consumers’ heart and mind.”
The crew will begin working on the piece on Wednesday the 17th of June and should have it completed by Monday the 22nd of June. Over the course of the three days, Wall 2 Wall will add new colours and designs, bringing the space to life as they move along. With word of the project already spreading, LG is looking for 10 lifestyle bloggers to track progress of the mural’s creation over the course of next week.
And since the enormous mural celebrates crossing into a new dimension of colour, something LG’s Super Ultra HD TV makes this possible with its Ultra Luminance technology, the blogger that provides the best visual storytelling around the mural’s creation will win a Super Ultra HD TV for themselves.
Bridging that big gap between reality and entertainment is a big ask, but when the mural is complete and the stories are all told, it will bring new dimensions to the streets and your screens.