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PC monitor market sees sharp decline

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The total worldwide PC monitor market shipped more than 29-million units in the first quarter of 2015 (1Q15), a decrease of -12% compared to 1Q14 and 1,5% less than forecast, according to the International Data Corporation (IDC) Worldwide Quarterly PC Monitor Tracker.

“Although there were a few bright spots – Japan experienced a gain of 2% over the previous quarter after four consecutive quarters of decline – IDC expects the trend of declining PC monitor shipments to continue for the near term,” says Phuong Hang, director: Worldwide Trackers at IDC.

“Some improvement may come later in the forecast as new product campaigns spark a modest recovery in the consumer segment, aided by contributions from the SMB and SOHO segments.”

IDC expects a year-over-year decline of -3,4% in worldwide shipments to 28,8-million units in the second quarter of 2015. IDC anticipates around 120-million PC monitor units will be shipped for full year 2015. By 2019, worldwide shipments are expected to be less than 104-million units.

Technology highlights for the period include:

* LED backlight technology continues to dominate the market with 98,5% market share in 1Q15;

* Screen size of 21,5-inches wide has held the largest worldwide share for the last ten quarters, and saw a 23,8% share increase in 1Q15; and

* Monitors with TV tuners are expected to grow 10,9% year over year to 6,4% market share in 2016, up from 5,4% in 2015, led by LG and Samsung with a combined market share of 96,4% in this category.

Dell remained the number one vendor in 1Q15 with worldwide market share of 15,8% on shipments of over 4,6-million units. The vendor enjoyed year-over-year growth in Canada and the Middle East & Africa (MEA) region.
Samsung maintained its number two position despite a year-over-year decline of -13,3% to 3.7 million units shipped. The vendor recorded year-over-year growth in Canada and Western Europe.

HP shipped nearly 3,4-million units, resulting in 11,5% share in 1Q15. Year-over-year growth in Central & Eastern Europe (CEE) and Latin America were not enough to offset the vendor’s overall decline of -13% year-over-year.
LG increased its ranking to number four with nearly 2,9-million units shipped. The vendor witnessed year-over-year gains in Canada.

Lenovo rounded out the top five in 1Q15 with 9,1% market share in the worldwide PC monitor market. The vendor logged huge year-over-year gains in Central & Eastern Europe, Latin America, Middle East & Africa, and Western Europe.