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Microjobbing site buys online researcher

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M4Jam (Money for Jam), the microjobbing platform, has acquired digital market research company Pondering Panda for an undisclosed amount.
Co-inciding with M4Jam’s first anniversary, the acquisition will see the two companies joining forces to harness the power of the crowd defining the way digital market research and consumer insights drive consumer engagement.

M4Jam co-founder and chief jammer, Andre Hugo, comments: “For the past year we have revolutionised the way that market research data is gathered. We’ve realised businesses need more, they demand ‘in-the-moment’ insights from a geographically and demographically diverse community.

“Our acquisition of Pondering Panda is an important one because it strengthens our value proposition, we can now provide more than basic insights, we can provide enhanced analytics, from real customers, in realtime.”

Pondering Panda is the leading digital research agency on the African continent. Having pioneered mobile research in South Africa, it has conducted 7,5-million digital interviews through mobile and other digital channels, with more than 1,2-million of those devoted to understanding and refining digital research techniques and improving the insights they deliver. Pondering Panda will continue to use its new base agnostic model of digital research, improving reach, sample dispersion, and the validity and reliability of its data.

Diane Gantz, CEO of Pondering Panda, says: “M4Jam and Pondering Panda are together without doubt the go-to place for digital research in Africa. Not only are M4Jam like-minded digital disruptors, but they are taking mobile research beyond simple questionnaires into a whole new world of real-time insights powered by their microjobbing platform. Pondering Panda will stay fully base-agnostic and continue sourcing data across multiple respondents’ bases, while at the same time bringing a whole new data analytics and consumer insights dimension to M4Jam’s research offering.”

Pondering Panda will join v while maintaining its own brand and continuing to deliver digital research and insights to the companies’ collective client base.