Telkom today announced Direct Carrier Billing, an integrated carrier billing service, for Google Play for smartphones and tablets on Telkom’s mobile network.
The service is made possible through the integration of Telkom’s Event Billing service with the Bango Payments Platform and will enable Telkom customers to buy books, applications and in-game purchases from the Google Play Store and charge it directly to their mobile phone bill or airtime.
Customers can also make in-app purchases, such as additional content or new levels for a gaming app, without interruption to the app experience. This “frictionless” payment experience is emerging as the preferred model for payment in app stores, enabling more consumers to access paid content, without the need for credit/debit cards or to register personal details.
To make secure purchases and payments, customers would follow the process:
* Have a Telkom mobile SIM card in an Android device that is connected to Telkom’s mobile network;
* Open the Google Play Store, choose a book, app or game to buy, and select Enable Telkom Billing as a payment method; and
* Confirm that this is the app, book or game that they want to buy.
A double opt-in process is included so that customers are aware that they are purchasing an app or a game and are not surprised when their account is billed for the purchase. Details of each transaction will be itemised on customers’ invoices. Customers can also call Telkom customer care to further validate purchases.
“Telkom is striving to make our customers’ experience more streamlined and simple,” says Attila Vitai, MD of mobile and consumer at Telkom. “This partnership with Bango provides Telkom customers with a seamless experience of purchasing applications from Google Play and charging it directly to their mobile phone bill or airtime.”
Telkom has partnered with mobile payment leader Bango in order to launch the service. Bango CEO Ray Anderson says: “Bango has long understood that sub-Saharan Africa is a key growth market for our frictionless payment technology. Launching the best payment experience, for the world’s most popular app store and in Africa’s largest market, is a proud milestone for both Bango and our partner Telkom SA.”