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Opera partners to reach 10m African readers

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Worldreader, a global non-profit dedicated to improving literacy in the developing world through digital books, has partnered with Opera Software to reach 1-million readers in Africa by the end of the year.
The organisations have already provided 5-million readers in Africa access to 25 000 free digital book titles via their mobile phones.
“We want to make sure the entire world has access to the books they need and want,” says Elizabeth Hensick Wood, MD of Worldreader Europe. “Through this partnership, Opera and Worldreader aim to reach millions of people every month, across 34 African countries, through the cell phones they already have.”
“For the millions of people in Africa who already use the Opera Mini browser, this makes reading on a mobile phone as easy as making a call,” says Richard Monday, vice-president: Africa at Opera Software. “We’ve placed the Worldreader icon in a coveted space on the Opera Mini speed-dial; right next to the Wikipedia button, because we believe access to reading, and access to knowledge go hand-in-hand. We hope access to these tools will help make our world more connected, empowered, and educated.”
According to a 2014 joint study from Worldreader and UNESCO, female readers in the developing world read up to six times more than men, and once women start reading on their phones, they are generally more engaged than men. During one three-month period, women spent an average of 207 minutes per month reading on their phones, compared to just 33 minutes for men.
“These findings suggest that making digital books available on mobile phones can help women enormously,” says Wood. “Women can now access information on health, safety, career; topics traditionally unavailable to them.”
To date, the Worldreader Opera partnership has reached 5-million people in 34 countries across Africa. On a global scale, Worldreader has reached over 6-million readers, adding about 1-million new readers each month through Africa, Asia, and Latin America. The most popular literary categories among these new readers are love, sports, education and health.
Since its founding in 2010, Worldreader has observed hundreds of libraries in the developing world which are often closed, under-funded, or lacking in relevant book titles. These conditions often leave would-be-readers with limited access to books and information that they would find useful or relatable. Some libraries were found to have an over-abundance of titles limited to very narrow subjects, or books that no longer contained up-to-date information. Sometimes the books were too worn-out to be used.
“While more affluent parts of the world may view digital reading as a luxury, we see it as a necessity in the developing world, where physical books are often non-existent,” says Wood.
The Worldreader Opera partnership provides 25,000 of the best titles from Worldreader’s book publishing partners.
“Reading is a human right that one billion people can’t yet enjoy,” says David Risher, CEO and co-founder of Worldreader. “Worldreader and Opera are working together to make sure that books – and the power within them – are available to every single person on the planet to help them reach their full potential.”