Orange has launched Africa’s first mobile crowdfunding platform, Orange Collecte, in Côte d’Ivoire.
With this platform, private individuals and charities can finance their personal and charitable projects by making an appeal through their mobile network. It is open to all Orange Money customers in Côte d’Ivoire. Contributors will be able to make their donations using their Orange Money electronic wallet.
The Orange Collecte platform was developed in partnership with HelloAsso.
Orange Money customers create their fund on Orange Collecte by dialling in or going through the web site. A charity that wants to start a fundraising campaign must have created an Orange Money account dedicated to the charity.
Contributors simple choose a campaign, indicate how much they want to pledge and then confirm it. They can invite their contacts to also take part in the collection.
At the end of the collection, the amount raised is directly transferred to the user’s Orange Money account.
In sub-Saharan Africa, where fewer than 24 % of the population has a bank account, and more than 80% of inhabitants have a mobile phone, Orange Money offers mobile financial services that can be used with simplicity and ease to carry out remote transactions securely.