FNB has exceeded 100 000 active SIMs for its mobile service offering that integrates with its digital platforms, launched in mid-June.
“We didn’t expect to exceed the 100 000 active SIMs mark before the end of the year but the strong organic uptake by customers is an indication that there’s a strong need for a transparent and flexible mobile service,” says Ravesh Ramlakan, CEO of FNB Connect. “75% of the new SIMS are prepaid and 25% are post-paid, while 40% of customers fall within the 26 to 35 age group. This is a demographic that values flexibility and prefers to take control of how they spend on mobile services.”
The FNB Connect Flexi is a month-to-month offering that can be tailored to each individual’s needs by using sliders to choose data, voice and SMS needs.
“The Flexi product has had a very positive response, with all customers on this plan adjusting their package at least once before settling on a combination that suits their lifestyles,” says Ramlakan.
FNB Connect is integrated into Online Banking, the Banking App and Cellphone Banking using a single login and customers can manage their SIM while manage their banking. Customers are able to check the activity on each of their SIM cards with details of each transaction made in realtime.
Any actions required for SIM management such as changing limits, switching international roaming on and off, blocking the SIM or ordering a new one can easily be performed from these digital banking platforms.
FNB Connect’s Auto Top-Up has also proved successful in the initial months. Customers have an option to automatically top up their airtime or data which means that they will never run out of airtime or be out of bundle when it comes to data.