The global user base for person-to-person (P2P) mobile money transfers will increase from 192,66-million users in 2014 (domestic and international) to 1,61-billion in 2019, according to global analyst firm Ovum.
Ovum’s new m-payments forecast shows that the total global user base for mobile payment segments will increase from an estimated 689.99 million users in 2014 to 4,77-billion users in 2019. This forecast also covers m-commerce and mobile proximity payments.
The total global transaction value generated by P2P mobile money transfers will increase from $15,22-billion in 2014 to $270,93-billion in 2019. P2P domestic transfers eclipse international remittances in terms of the number of users, but the inverse is true when it comes to transaction value, with international remittances being the bigger value generator.
P2P domestic transfers are characterised by high-volume, smaller-value transactions, particularly in emerging markets where they continue to be the most widely used type of mobile money service.
Ovum expects the P2P mobile money transfer market to transform over the next five years.
“The market for P2P mobile money transfers will be shaped by a new wave of players that will drive innovation and disruption going forward,” says Eden Zoller, principal analyst: consumer services and payments at Ovum. Key players include popular OTT messaging applications adding money transfer capabilities such as Facebook Messenger, KakaoTalk, and Line.
Although mobile adds new levels of convenience to international remittances and can potentially lower costs, mobile is still a small part of the overall remittance market. “The traditional remittance market is highly entrenched and has been characterized by lack of innovation. Mobile has the potential to really shake things up and introduce new levels of competition,” adds Zoller.