As commercial smart devices acquire richer product forms, they will take over the position of traditional desktops or notebooks, according to IDC, and different work posts will require different products.
“New form computers”, the research firm says, will offer greater help to improve employees’ work synergy and the unified management of employees’ computer equipment. For example, reception posts in some enterprises will opt for all-in-one products, while sales employees will see more use of ultra-light, thin notebooks or 2-in-1 products. In some special industry applications, tablets or large-screen smartphones will be used.
New competitors in the sector will also inject vitality into the commercial smart device market.
As a popular saying goes, “without destruction there can be no construction.” The sluggish PC market in recent years has in part been due to the slow pace of change by traditional industry giants. New entrants stimulate industry change and faster product development. For example, in response to the continuous evolution of the Microsoft Surface Pro, Huawei has unveiled its MateBook at the Barcelona Fair and news has been continually coming in that Xiaomi will also enter the PC market. While attracting attention, the PC market has made industry insiders feel the onset of an imminent change.
IDC says that ultra-thin, portable products will become mainstream in the commercial market.
Enterprises have a growing demand for mobile office and mobile applications. Surveys show that the requirement for ultra-thinness and portability has become more important in enterprise customers’ product purchases. IDC predicts a notable growth of 10-13 inch ultra-thin and light products in the China market in 2016. This is mainly because such products possess the highest price/performance ratio in terms of computing performance, mobility, and screen size suitability. More importantly, the 10-13 inch size range will gather numerous star models in the market in 2016. These include the Surface Pro, Apple’s iPad Pro, the Lenovo Yoga, the Dell XPS, and the newly launched Huawei MateBook.
The research group adds that commercial products must be attractive as well as functional.
With Bring Your Own Device (BYOD) and other emerging purchase models, part of the power to make commercial purchase decisions will gradually shift to individuals. It is imperative for manufacturers to change the dull appearance of traditional products. Commercial smart devices must have their own upgraded appearance. For example, the Surface Pro, a recent sales success story, not only satisfies customers by its performance alone — but also it has also won wide praise for its product design.
