Cell C’s partnership with mobile virtual network operators (MVNOs) has resulted in 1-million new customers for the network operator.
“Over the last few years, Cell C has created a focused strategy to embrace sound partnerships with exceptional brands. This has allowed us to grow the MVNO base substantially,” says Cell C CEO Jose Dos Santos.
In a demanding market like South Africa, customer-specific offers are essential to grow market share, he adds, and MVNOs bring much-0needed competition and value to the telecommunications industry.
“MVNOs have incredible insights into their customers’ needs and based on those insights they can offer very targeted products,” says Dos Santos.
Cell C has invested significantly in a sophisticated MVNE platform, which allows the company to launch MVNOs efficiently. The company believes it is currently the only mobile network operator in South Africa to offer a dedicated MVNO/E platform.
“The rise of MVNOs and their success is also testament to the confidence that business and consumers have in Cell C’s network, following significant investments to upgrade, expand, and introduce new technologies like LTE and LTE-Advanced, over the last few years,” says Dos Santos.
In addition to the growth in the MVNO customer base, Cell C has also nearly trebled its total subscriber base in the last four years, bringing its total customer base to more than 24-million.