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HP debuts new A3 printing portfolio

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HP Inc has introduced an expansive line of powerful A3 multifunction printers (MFPs) designed to disrupt the traditional $55-billion A3 copier category.
Highlights of HP’s A3 MFP technology breakthroughs include:
* 16 new next-generation HP PageWide and LaserJet platforms, bringing innovation to the copier segment;
* World-class print security across devices, documents and data;
* Advanced monitoring systems based on cloud and big data analytics to detect and predict service and supply needs; and
* Affordable colour with next generation HP PageWide technology.
“The complexity of traditional copiers makes repair and maintenance too inefficient for our partners and customers,” says Enrique Lores, president: imaging and printing at HP Inc. “By leveraging our superior printing technology, we can change the status quo with next generation A3 multifunction printers that improve the overall customer and partner experience while also serving as a springboard for growth in managed print and document services. This is what we mean by reinventing printing.”
HP’s full portfolio of A3 MFPs – including three PageWide platforms and 13 LaserJet platforms – will be available as 54 different SKUs with a range of finishing options such as in-cave stapler stacker, hole punch, high capacity staple / stack and booklet makers, to provide the strongest customer experience. By providing a broad range of device options, HP is providing channel partners robust possibilities and pricing flexibility to meet the needs of their customers.
The HP PageWide Enterprise and Pro platforms will make color affordable, along with best in class print speeds and lower energy consumption than in class laser devices. The simple architecture of HP PageWide – with only three components that may need replacing – will help lower servicing costs for channel partners. The single and multifunction devices will have print speeds ranging from 40 ppm to 60 ppm (up to 80 ppm in General Office mode). The HP PageWide Pro devices will be available beginning in spring 2017 while the HP PageWide Enterprise devices will be available in fall 2017.
The HP LaserJet Managed MFPs will be available as multifunction devices, with color or monochrome printing and speeds ranging from 22ppm to 60ppm. The new LaserJets will have long life components, fast repair times, and will be available beginning in spring 2017.
The company is also introducing HP Smart Device Services, a set of cloud tools and device-based sensing capabilities, designed to dramatically enhance the service experience. It monitors and diagnoses many service needs to minimize downtime and cut costs. For example, the service can anticipate parts servicing before the part fails and avoids premature ink and toner replacement.
Smart Device Services supports the new A3 LaserJets and new A3 PageWide Enterprise and Pro platforms. SDS is also compatible with HP’s legacy fleet of FutureSmart printers and MFP’s. As such, SDS will enhance service efficiency on partners’ fleet and improve up-time on customer’s devices. It will be available to qualified channel partners at no additional cost for all contractual devices using HP Original supplies.
The HP PageWide and LaserJet Enterprise devices feature industry-leading embedded security features including Sure Start, run-time intrusion detection, and whitelisting, making them the world’s most secure printers. The HP PageWide Pro devices will feature best-in-class security with features such as secure boot and firmware integrity checking.
The new HP PageWide and LaserJet devices can be used with HP’s security services and HP JetAdvantage portfolio of management, and security software, including HP JetAdvantage Security Manager, the Industry’s only solution for automated print security compliance monitoring, reducing the burden on partners to secure and manage these devices.
As part of the broader strategy outlined at its global partner conference, HP has introduced a services-led channel business programme to support partner success with HP’s A3 portfolio. Qualified partners will receive guaranteed pricing, sales tools and service support.