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Western Digital redesigns iconic hard drives

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Western Digital has introduced modern and innovative redesigns of its My Passport, My Passport for Mac, and My Book hard drive lines, which have been highly recognised leading sellers for more than a decade. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind.
Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.
“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level,” says Jim Welsh, senior vice-president of content solutions at WD, a Western Digital brand. “Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.”
“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves Béhar, founder and principal designer at fuseproject. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolises this intersection.”
As part of the reimagined design, the My Passport drives will come in six vivid colors – Black, Yellow, Red, White, Orange and Blue – while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The My Passport for Mac drive is available in a stylish Black color.
The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8Tb, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.
The My Passport portable hard drives include:
* New attractive design with textured bottom.
* Password protection with 256-bit AES hardware encryption.
* Automatic backup with included WD Backup software.
* Up to 4Tb capacity.
My Passport for Mac drives includes:
* New attractive design with textured bottom.
* Password protection with 256-bit AES hardware encryption.
* ormatted for Mac OS X and Time Machine ready for easy backup.
* Up to 4TB capacity.
My Book desktop hard drive includes:
* Password protection with hardware encryption.
* Automatic backup with included WD Backup software.
* Up to 8Tb capacity.