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New commercial officer for Bharti Airtel

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Bharti Airtel has announced the appointment of Rajeev Sethi as chief commercial officer for its Africa operations.
He will report to Raghunath Mandava, MD & CEO of Airtel Africa.
In his new role, Rajeev will be responsible for the formulation and implementation of customer-centric commercial strategies across all the 15 African countries where Airtel operates. His key focus will be across consumer and enterprise businesses covering products and pricing, distribution, brand and customer experience.
Announcing his appointment, Raghunath Mandava says: “We are delighted to welcome Rajeev to Airtel Africa team. With his vast experience across a range of developing markets, Rajeev will contribute immensely in accelerating our growth journey. I am confident that Rajeev will take the Airtel brand to greater heights.”
Sethi brings with him over 21 years of diverse experience across several sectors such as telecoms, IT, paints and petroleum. Until recently, Sethi was at the Telenor group where he served for more than seven years. In his last assignment, he worked as CEO of Grameen Phone, the largest operator in Bangladesh.
Sethi holds an MBA from the Indian Institute of Management, Lucknow (1997) and is an Electrical Engineer from Gujarat University (1993).