South African-developed smartphone app Carter helps customers find the right new car for their needs, and connects them to accredited dealers to get a great deal.
The new platform aims to alleviate the complexity of buying a new car by making it easier and more fun to shop for your dream vehicle. It removes the hassle of having to contact multiple dealerships for quotes and navigating a myriad of technical specifications to see which car suits your needs and wallet best.
The Carter app is believed to be a world first and has been designed to appeal to all new car buyers. A shortlist of suitable cars can be built by swiping right (yes, I like it) or swiping left (not interested) – similar to the well-known Tinder app. The system learns from the user’s actions which then gets them closer to the cars they should be considering
“We are looking to create something special with Carter,” says co-founder Vikash Govindjee. “What we’re doing hasn’t been done anywhere else in the world. Our platform helps customers find their perfect new car and complete the deal via their mobile phone. It’s a new-car shopping mall in the palm of your hand.”
According to Carter’s Amit Bholla, there are few platforms that have pulled off the fun element for consumers. “The majority of other platforms ask you which make and model car you want. They assume you know what you want or need. Carter’s mission is to empower the consumer. We have built a fun and friendly platform to help you find the right car and then conveniently source great deals from reputable dealers.
“Take the swipe left or right functionality. By backing it with a smart learning algorithm, we can learn what consumers like or dislike.”
Carter’s app is currently available on the Apple iStore as well as the Android Play Store.