The Jasco Group has appointed Paul Fick as MD of Jasco’s international business. He will also be directly responsible for establishing Jasco in the MENA (Middle East Northern Africa) region.
Effective officially from January 2017, Fick will take command at Jasco International, which consists of Jasco Middle East, covering all of Middle East and North Africa; Jasco East Africa, covering Kenya, Uganda, Tanzania, Burundi, and Rwanda. He will also manage Jasco’s channel sales of selected products, in addition to Jasco’s Product Development facility responsible for product development, including DataVoice Recording and Jasco Security solutions.
Jasco has already been established in East Africa for 18 months with our office in Kenya and the team is rapidly expanding and delivering on the strategy to contribute to Jasco’s off-shore successes. A new office in Dubai was opened recently, which is in line with the Group’s strategic commitment to provide customers with the best possible service in-region. The office will initially focus on business development and sales with a view to providing in-region technical and support personnel. Fick’s appointment is evidence of Jasco’s intention to diversify offshore and to include forex earnings in the sales mix.
“We believe that we can add value to these customers with Jasco’s overall solution portfolio and services offering,” says Paul Fick, newly appointed managing director of international business at Jasco. “The MENA region could become a significant contributor to Jasco’s revenues and profits.
“We plan to start by establishing a Centre of Excellence to do provisioning of communications and renewable energy solutions and services. As we become more familiar with the environment and build relationships with customers, we will also include other Jasco solution portfolio items as part of our offering into these markets and customers,” Fick clarifies. Fick goes on to explain that Jasco’s Middle East team consists of individuals with deep experience in renewable energy and communications solutions.
“We have partnered with well-established industry stalwarts who will assist in opening doors and in closing deals. Our approach is to engage with customers at a business development level, and as we nurture specific opportunities, we will be adding people to conduct business analysis, design, and eventually project management and service delivery. Our sourcing plans include using expertise from the SA office and from the EA office, but we will be recruiting in the ME to ensure we have the right mix of people on hand,” Fick continues.
Given that Jasco Middle East has already registered as a reseller with Avaya, Unify (ex Siemens) as well as a few smaller vendors along with imminent new deals in the MENA region, Jasco’s plans for geographical expansion and diversity are clearly in full-swing under the experienced command of the newly-minted MD.
“We have the future firmly in our focus with plans to take our own recording and communications solutions portfolio to international markets as part of our global strategy, which is why Channel plays such an important role for Jasco International. Our geographical starting point will be the United Arab Emirates, where our new office is, and then Saudi Arabia. As we grow, we will be moving into other countries in the region as well as North Africa,” Fick concludes.