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New group CEO for Virgin Mobile Middle East & Africa

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Virgin Mobile Middle East & Africa (VMMEA) has announced the appointment of Alan Gow as the group CEO. He will be based at the group’s regional head office in Dubai.
Gow comes with an extensive Virgin senior leadership profile, having been a co-founder of the original Virgin Mobile in the UK alongside Sir Richard Branson, and an architect of the company’s ground-breaking economic model as a mobile virtual network operator (MVNO).
Gow comments: “I am thrilled that my Virgin Mobile journey has brought me to the UAE to lead the dynamic Virgin Mobile Middle East & Africa team. The Middle East and Africa region is entering an exciting phase in its evolution, and I look forward to working with this highly talented team as we pursue a strategy of digital transformation, and drive the launch of innovative products and services that put our people and customer experience at the heart of everything we do.”
Gow has been instrumental in growing Virgin Mobile in the UK from a start-up to a $1-billion company in just under four years. He was also responsible for steering the company through a series of funding rounds and a highly successful IPO on the London Stock Exchange in 2004. This was followed in 2006 with a $1,6-billion sale transaction to create the Virgin Media group in the UK, a world leader in converged communications technologies.
He has subsequently advised on Virgin Mobile’s Latin American roll-out, and led the company’s expansion in Central & Eastern Europe as group CEO.
Sir Richard Branson comments: “Alan has been a key member of the Virgin Mobile family from the very beginning of the company and has delivered stunning results for the group time and time again. With such an experienced and proven pair of hands at the helm I have no doubt that there will be exciting times ahead as Alan and his team lead the way in innovation and continue to shake up the telecoms industry in the region.”
Gow has over 20 years of experience in mobile telecoms in both the Mobile Network Operator (MNO) and MVNO sectors, having previously worked with the network operator T-Mobile in the UK. He holds an MBA with distinction from Manchester Business School and is a member of the UK’s Chartered Institute of Management Accountants.