Lycamobile, the world’s largest mobile virtual network operator (MVNO), has partnered with Cell C to start rolling out its low-cost calling, texting and data services in South Africa.
This development expands Lycamobile’s global network reach to 23 countries worldwide and marks the firm’s first launch in sub-Saharan Africa.
Telecommunications is a fast-growing sector of South Africa’s economy, with approximately 85-million unique cellular subscriptions, giving Lycamobile the opportunity to expand its offering to a large and active customer base with excellent growth potential.
Lyca Group chairman Allirajah Subaskaran comments: “We are very excited to be partnering with Cell C to launch our offering to this compelling market. As one of the most influential and technologically advanced countries in the region, South Africa is a natural choice for Lycamobile, as we continue to expand further into the thriving African telecommunications space.”
Bj√∂rn Flormann, chief executive: wholesale business at Cell C, says: “Cell C is pleased to partner with an international brand like Lycamobile. As a business, we have always been open to partnerships and this one promises to bring exactly what the South African consumer is looking for in a service.”
Lycamobile has been in business for 11 years, growing to serve 15-million customers globally across five continents.