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SAB aims at job creation

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South African Breweries (SAB) is looking to create thousands of jobs in South Africa and increase opportunities for entrepreneurs to become part of its supply chain through a series of key entrepreneurship programmes.

From rural entrepreneurs to big business, SAB has laid the foundation to support entrepreneurs and create a total of 10 000 jobs in South Africa by 2021 using its entrepreneurship programmes — SAB KickStart, SAB Foundation, SAB Thrive and SAB Accelerator, as well as its agriculture programmes to grow emerging farmers.

The company offers a comprehensive and holistic package of entrepreneurship support to develop small businesses from idea to growth, transforming the supply chain, as well as investing in the potential of entrepreneurs in the broader community. Applicants to the programmes will go through a selection process.

Ricardo Tadeu, zone president for AB InBev Africa and SAB, says: “We are committed to making a substantial contribution towards South Africa’s national agenda of growing the economy through creating jobs and reducing unemployment, particularly amongst our youth. As a business that started out as an entrepreneur itself, we strongly believe that entrepreneurship is the most appropriate response to this issue and will help to galvanise the economy.

“We recognise that job creation is top of mind amongst South Africans,” Tadeu adds. “As one of the country’s leading corporates with a deep sense of pride, and a belief in the future of our country, we have not only a responsibility to help, but a duty to improve the lives of people in communities. We will do this through a range of initiatives, including providing real, authentic and sustainable jobs that we can measure going forward.”

The commitment to create 10 000 jobs is over and above the Public Interest Commitments (PIC) that SAB agreed last year with government after the business combination between AB InBev and SABMiller. Job creation is embedded in the company’s business strategy which focuses on fostering a better world where everyone has an opportunity to improve their livelihoods. The three key priorities of this strategy are job creation; promoting nutrition and health; and reducing harm caused by the misuse of alcohol.

“This is an important vote of confidence in South Africa and a commitment to improve the lives of its people, as well as to invest and participate in expanding the country’s economy,” says Tadeu.