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Dell EMC strengthens storage value for the channel

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Dell EMC has announced a new Future-Proof Storage Loyalty Program, which offers the industry’s strongest three-year satisfaction guarantee along with customer benefits such as all-inclusive software, hardware investment protection, storage efficiency guarantees, worry-free data migrations and free Virtustream Storage Cloud.
The new offering will provide partners with a considerable advantage in meeting the needs of customers looking for future-proofed storage technologies to enhance and grow their business.
Additionally, Dell EMC’s expansion of its industry-leading midrange storage portfolio with two new SC All-Flash data storage arrays, along with key software updates to Dell EMC Unity designed to boost efficiency and cost savings for mixed block and file workloads, provides customers with an even greater value proposition when transforming their IT infrastructure to meet the requirements of today’s market.
The new Dell EMC Future-Proof Storage Loyalty program offers customers guarantees and value through the lifetime of their arrays. Unlike other vendor programs that offer fewer benefits and short-term promises, the Future-Proof Storage Loyalty Program provides robust guarantees, money-saving benefits and investment protection for new Dell EMC Unity and SC Series product purchases.
For partners, the offering will assist conversations with new and existing customers about enhancing operational capabilities with Dell EMC’s leading midrange storage solutions, both now and in the future. Through the Storage Loyalty Program, Dell EMC provides partners with strong competitive differentiation within the channel, along with a solution that can facilitate shorter sales cycles and strengthen relationships with customers. In addition, offerings such as the Never-Worry Data Migration represent significant opportunities to promote services and drive increased margins.
The Future-Proof Storage Loyalty Program for Dell EMC Unity and SC Series includes:
* Three-year satisfaction guarantee — Dell EMC products will perform as advertised for customers, satisfaction guaranteed.
* 4:1 All-Flash Storage Efficiency Guarantee — Offered without complex pre-assessments and restrictions.
* Never-worry Data Migrations — Customers can seamlessly upgrade to new Dell EMC storage with built-in data migrations that are always online and non-disruptive.
* Hardware Investment Protection — Customers get flexible credit towards storage controller upgrades or trade-in credit towards the purchase of any new product across the Dell EMC portfolio.
* All-inclusive Software — Dell EMC midrange storage products ship with everything needed to store, manage and protect data with no extra licenses to purchase or maintain.
* Built-in Virtustream Storage Cloud (for Dell EMC Unity only) — Customers can automatically tier files and storage snapshots to the cloud with no capacity costs for one year, up to the program allotment.
Customers purchasing new Dell EMC Unity or SC Series products who have a valid maintenance contract are eligible for the program at no additional cost.
“In addition to providing a strong competitive advantage, the Future-Proof Storage Loyalty program will help Dell EMC partners strengthen their relationships with their customers,” says Michael Collins, senior vice-president: channel EMEA at Dell EMC.
“Whether engaging with existing customers or competing for new business, our attractive Storage Loyalty offering provides partners with a unique advantage in positioning themselves as trusted advisors, able to better satisfy the needs of the end user and help them to grow in a competitive market.”
Optimised for All-Flash, the new Dell EMC SC All-Flash storage arrays offer premium performance and enterprise-ready features. SC All-Flash arrays are designed to help customers modernise their data centers to gain more speed, efficiency and cost-savings from existing applications. It is also designed to help customers open up possibilities for the business to support new flash-enabled use cases and workloads.
The Dell EMC SC5020F and Dell EMC SC7020F are offered as 3U appliances featuring dual active/active controllers with 8-core Intel Xeon processors and up to 256GB memory and multiprotocol support for 10GB iSCSI and 16/32GB FC network connections.
The products also feature:
* All-Flash performance — Up to 399 000 IOPS per array and 3,9-million aggregate IOPS per multi-array federated cluster.
* Federated data mobility, scale and protection — Ships ready to link into federated multi-array clusters for easy, non-disruptive workload migration and load balancing; includes auto-failover feature for built-in business continuity.
* Self-optimising efficiency — Intelligent data deduplication and compression, RAID tiering and pervasive thin provisioning help make cost savings automatic.
* All-inclusive software — Every advanced SC Series feature is included with no extra software licenses to purchase or maintain.
Designed for simplicity, All-Flash performance and unified SAN-NAS environments, Dell EMC Unity helps organisations speed deployment, streamline management and seamlessly tier storage to the cloud. The new Unity v4.3 OS provides several key updates including deduplication to help lower costs, along with new technologies to facilitate non-disruptive system upgrades and enable file synchronisation.
The new Dell EMC Unity v4.3 OS offers:
* Enhanced All-Flash efficiency with the addition of inline deduplication
* Synchronous file replication helps ensure zero data loss business continuity
* New capability enables online data-in-place storage controller upgrades.
Dell Financial Services (DFS) offers a variety of flexible consumption payment solutions that enable customers to acquire IT and plan for growth and future storage demands. Additionally, Dell EMC Services provides customers with a complete portfolio of technology implementation and support services available, addressing diverse IT needs with choice, flexibility and scale.