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Hisense goes big for the world cup

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Hisense yesterday unveiled its 2018 global brand vision at the Consumer Electronics Show in Las Vegas.
This year, Hisense will further develop intuitive user interfaces and executing on major brand partnerships in advance of the 2018 FIFA World Cup.
Hisense is coming off one of its most successful years in its history, particularly in respect of Laser TV. “We believe that in the next three years Laser TV will be the fastest growing category in the large screen TV industry segment, and that Hisense will be very well positioned,” says Liu Hongxin, president of Hisense Group.
In 2018, Hisense will be the official TV sponsor of the 2018 FIFA World Cup, which draws billions of viewers every four years. It has launched the Hisense U7 ULED TV, the World Cup Special Edition TV, and Hisense U9 ULED TV, the World Cup Limited Edition TV.
The Hisense soccer experience will also be centred around the World Cup application, a dynamic content hub for everything soccer that will be available in select regions across the world. In the US, this application will be the FOX Sports GO: 2018 FIFA World Cup Edition app, which will be available exclusively preloaded on new Hisense Smart TV products.