Adobe Systems has acquired privately-held Behance, an online social media platform that enables creatives to showcase and share their work.
With more than one million members, the acquisition of Behance accelerates Adobe’s strategy to bring community features to Creative Cloud, where members can access Adobe’s creative tools and services to create, publish and share their work across devices, the desktop and the Web.
“When we launched Creative Cloud earlier this year, we committed that we would give members new value on an ongoing basis. Last week, we launched new training features, file synchronisation and sharing capabilities, digital publishing services and significant updates to a number of our tools, including Photoshop,” says David Wadhwani, senior VP and GM of Adobe.
“Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come and will accelerate our efforts to enable a more open and collaborative creative community.”
In the last 30 days, portfolios on Behance-powered sites have received over 90-million views and there are currently over three million projects hosted on the Behance platform.
“We set out to connect the creative world and maximise the exposure that creatives receive for their work,” says Scott Belsky, co-founder and CEO of Behance.
“As creatives rely more on the social Web for collaboration and opportunity, creative people and teams will benefit from Behance’s community features integrated into the creative process. We’re thrilled to join Adobe and empower creative careers on a global scale.”