Symantec has announced a new strategy that will streamline and simplify the company so it can deliver significantly improved performance for customers and partners.
“Symantec’s strategy is clear: we want to enable people, businesses and countries to focus their energies and time on achieving their aspirations, instead of being consumed with how to keep their digital lives safe and protected,” says Steve Bennett, Symantec president and CEO.
“This is a story about more focus and better execution by Symantec to make things better and easier for our customers and partners. Our path is straightforward: Offer better products and services tailor made for customers, and make it easier for them to research, shop, buy, use, and get the help and support they need.”
Symantec’s goal is to continue to improve its existing products and services, and at the same time develop new, innovative products and services that solve important unmet or underserved needs. Over time customers will have more and better choices that will continue to meet their evolving needs and deliver better value.
Symantec is focusing on 10 key areas that combine existing products and services into new, innovative and comprehensive solutions that meet multiple customer needs with integrated and higher value offerings. The overall development process is estimated to take six to 24 months depending on the specific offering.
These future offerings are intended to align with meeting three key customer needs: making it simple to be productive and protected at home and work; keeping businesses safe and compliant; and keeping business information and applications up and running.
As such, Symantec is focusing on and considering the development of offerings in the following core areas: Mobile Workforce Productivity; Norton Protection; Norton Cloud; Information Security Services; Identity/Content-Aware Security Gateway; Data Centre Security; Business Continuity; Integrated Backup; Cloud-Based Information Management; and Object Storage Platform.
“Customers will still be able to pick and choose the solutions they want to use, but from a broader menu of innovative products with higher value,” Bennett says.
“We’re not offering packages that they have to take it or leave it. Customers can still decide what’s right for them and buy accordingly, but have the added option of migrating to new integrated offerings which provide added flexibility we know they will need to combat constantly evolving threats, particularly via mobile and the cloud.”
In order to continue delivering value to customers in the future, Symantec will increase its investment in research and development and home-grown innovation to better meet next generation needs.
Symantec will also establish strategic partnerships where it can integrate what it does with others to add even more value for customers. This will help customers stay ahead of increasingly challenging information and protection challenges at the endpoint, network and data centre levels.
“There is a huge set of underserved and unmet needs that customers are experiencing with regards to protecting, moving and managing their information on multiple devices,” continues Bennett.
“With our resources and know-how, we are in a better position to meet those needs than anyone. We have the infrastructure to deliver real value to help customers and this new strategy will improve both our focus and execution. We also have the expertise to know and see what they’re going to need next.
“It’s a question of alignment and regaining focus on the current and future needs of customers via a renewed emphasis on innovation plus developing new technology.”
Symantec’s sales process will continue to rely heavily on the channel to manage current customers and free up Symantec’s sales force to focus on generating new business. Symantec will also enhance the marketing organisation with more strategic resources and capability to accelerate focus and organic growth.
Symantec has created a new Office of the CEO. A small team of executives (chief financial officer, president of products and services, and chief operating officer) has been established to make collective operational and functional decisions with Bennett on a daily basis. Also reporting directly into the CEO are direct reports based on function (such as HR, Finance, Legal and so on) and the sales geography leaders.
A group of extended staff – including the chief officers of functions such as IT, marketing, communications, and technology – will be another group reporting into the CEO.
In order to make the company more flexible and able to adapt quicker to the needs of customers, more emphasis will be placed on giving front-line employees greater empowerment, input and discretion in addressing customer’s needs on a day to day basis. As such, there will be fewer executives and middle management positions, resulting in a reduction of the workforce.
This process is expected to be completed by the end of June 2013.
“Symantec is a strong company with leadership products, brands and great employees,” says Bennett. “Past leaders and employees of this company have left an outstanding legacy of assets for us to build upon as we move forward.
“The next step is to change things that allow us to adapt quicker to the marketplace, and in the end, continue Symantec’s tradition and high standards for delivering tremendous value to our employees, customers, partners and shareholders.
“As we execute on our strategy and operational plan we are committed to deliver more than 5% organic revenue growth and non-GAAP operating margins better than 30% over the next two to three years.”