In a move to engage with customers in a more accessible way, Telkom has unveiled its presence on three popular social media sites: Facebook; Twitter; and LinkedIn.
Social media will provide Telkom with a platform that that allows customers easier accessibility to the company by enabling them to reach Telkom on the channels they prefer.
The transparency of social media offers Telkom a platform for one-on-one conversations with customers, enabling them solve problems, and to grow their knowledge and understanding of the company and its products and services.
“We are embracing these social media sites with the knowledge that many of our customers prefer this communication platform over others. The direct interaction and transparency afforded by these sites means that we can truly connect with our customers in way that we have not been able to do before,” says Manelisa Mavuso, MD of Telkom Consumer Services and Retail.
Telkom will use this platform to interact with customers more intimately and efficiently. It will also use its presence on these sites to educate, share and collaborate with customers on major technology trends such as broadband and convergence.
“We believe that this level of engagement and the insights gleaned will aid Telkom in its efforts to improve service delivery – and deliver on what customers really want,” Mavuso says.
Telkom can be found on Facebook at www.facebook.com/TelkomZa; on Twitter at @TelkomZA; and on LinkedIn at Telkom.
