Samsung Electronics South Africa is encouraging its customers to enter their children in the Samsung Electronics “Dream the Blues” football initiative, to stand in line to secure a place at the South African leg of the global camp – taking place in Johannesburg from 16 to 17 February 2013.
All consumers need to do is purchase any Samsung digital appliance product between 18 January and the 10 February 2013, to the value of R1 850 or more and fill in an entry form for the “Dream the Blues” competition at participating outlets.
The campaign is run in conjunction with Chelsea Football Club and is designed to encourage youths aged nine to 13 to achieve and grow their football aspirations.
The African leg of the “Dream the Blues” initiative kicks off in Nigeria on 7 February and sees Samsung and Chelsea Coaches visiting Nigeria, Ghana and South Africa with football clinics to provide professional training for local youths to learn “The Chelsea Way” from Chelsea Foundation coaches.
As part of this campaign, Samsung have also invited students from an underprivileged school in Johannesburg, to attend the camp.
“At Samsung we strive towards improving our communities be it through skills development, upliftment or sports – and this campaign is aimed at just that, changing lives through providing access to once-in-a-lifetime, tangible opportunities for the less fortunate youth of South Africa,” says Matthew Thackrah, Deputy MD and Head of Consumer Electronics and IT Solutions at Samsung South Africa.
The camp will take place over two days, lead by Chelsea’s Foundation coaches where two youngsters from each local camp will be selected to advance to the Blues Camp in London in May, as part of a larger training programme and of course to meet some of the Chelsea players.
“Going to London will provide the lucky youngsters with the opportunity to interact with not only some of the world’s most well-known players but also other youths who were selected from around the world. This initiative reinforces the commitment Samsung has towards football and youth development,” continues Thackrah.
Entry forms are available at Samsung brand stores and other participating stores throughout the country. There will also be entry forms available at the Samsung stands at all Africa Cup of Nations matches.
“Samsung is the world’s leading consumer electronics company and we are passionate about giving customers the opportunity to live a smarter life with no limitations through our products. Being able to offer South African youth this unique opportunity to live their dreams in London echoes this sentiment and reinforces our commitment towards football on the continent,” adds Thackrah.
The local camps will run at Marks Park in Johannesburg on 16 and 17 February.