More than 75% of midsize to large businesses will be implementing big data-related solutions within the next 12 months – with customer care, marketing and sales departments increasingly driving demand.
According to Microsoft’s Global Enterprise Big Data Trends: 2013 study of more than 280 IT decision-makers, the following trends emerged:
* Although the IT department (52%) is currently driving most of the demand for big data, customer care (41%), sales (26%), finance (23%) and marketing (23%) departments are increasingly driving demand.
* Seventeen percent of customers surveyed are in the early stages of researching big data solutions, whereas 13% have fully deployed them. Nearly 90% of customers surveyed have a dedicated budget for addressing big data.
* Nearly half of customers (49%) reported that growth in the volume of data is the greatest challenge driving big data solution adoption, followed by having to integrate disparate business intelligence tools (41%) and having tools able to glean the insight (40%).