Capture the moment like never before with the new Canon Powershot SX50 HS from distributor Drive Control Corporation (DCC). Featuring an incredible 50x optical zoom, the Powershot SX50 HS is the pinnacle of the Canon Super Zoom compact camera range. 
Ideal as a family camera, for the traveller who wants great photos without the need to carry additional lenses, or for anyone who requires superior quality images in a convenient form factor, the PowerShot SX50 HS sets a new standard in compact digital photography.
“The Canon Powershot SX50 HS is a revolution in compact digital photography, enabling high quality images to be captured at up to twice the normal optical zoom capability of this form factor.
“The innovative lens with 50x true optical zoom and a 24mm wide angle features ZoomPlus, which maintains a high level of image quality up to 100x, supported by Canon’s Intelligent Image Stabiliser (IS) image stabilisation technology. “This incredible versatility lets the user capture beautiful images of practically anything, from close ups to landscapes to group photographs from almost any vantage point,” says Heinrich Pretorius, Canon product specialist.
Besides unbelievable zoom capability, the Powershot SX50 HS features a 12.1 Megapixel High Sensitivity CMOS sensor and is packed with a host of intelligent features to make capturing quality images easier than ever.
Optical image stabiliser lets users take clear shots even if they have the shakes, a must-have for scenarios when using the zoom to its fullest capacity.
Intelligent flash exposure ensures that subjects are never too dark or appear washed out, and intelligent contrast correction makes sure colours are always well balanced. ISO 6400 enables shooting even in the darkest of places, and high quality high speed burst mode lets users capture 13 frames per second in continuous shooting mode.
“The Powershot SX50 HS also features face detection and selection, a face detection self timer, red-eye correction and blink detection, enabling you to capture perfect portraits every time. Added to this, Canon’s proprietary DIGIC 5 image processor offers advanced high speeds, reduced operating noise and improved white balance for better colour in a range of conditions,” says Pretorius.
“Tracking Auto Focus (AF) makes capturing moving images and keeping them in focus a simple task, while framing assist technology assists you to re-frame lost subjects when using the zoom function at the press of a button, and suppresses shaking to ensure you capture your subject exactly where you want them in the frame.
“The zoom is equal to a 1 200mm lens on a 35mm camera, which could cost up to R300 000.00, and the camera incorporates full HD movie recording. With all of these features normally only found on expensive digital SLR cameras, the Powershot SX50 HS, is incredible value for money and perfect for a variety of users,” he concludes.
The Canon Powershot SX50 HS is available from leading retailers for a recommended retail price of R5 400.00 including VAT.