Aptronics has once again cemented its place as one of VMware’s most valued partners, and was last night named as the software vendor’s EMEA Emerging Market Partner of the Year and Global Emerging Market Partner of the Year.

The South African reseller also scooped the Most Competent Partner in EMEA award at VMworld in Barcelona in October 2012.

The prestigious new awards were given out last night at the VMware Partner Exchange event in Las Vegas.

“We are proud to acknowledge the achievements of Aptronics who has received the global and EMEA awards as the partner who has stood out amongst all of its emerging markets peers throughout the whole world for excellence in what they provide around the VMware solutions,” says Chris Norton, regional director: southern Africa at VMware.

“Aptronics is a Premier partner in South Africa and have one of two VCDXs in the Africa continent. With their strong consultancy focus, they continue to deliver superior support of our technology to our local customers.”

Andy Hunt, vice-president: EMEA partners and general business, pointed out that Aptronics has not only certified in every single one of the reseller competencies in the VMware stable, but was the first company in EMEA to do so.

“We give our partners the choice of where they want to be on the journey to SDDC, and certainly don’t expect them to be competent in all the areas,” he says. “However, Aptronics has made the investment and decided to become competent in everything, in the belief that it will help them drive the business and achieve a return on investment.

“They have done well, and done it quickly and it is great to see a company like this setting the tone for other resellers.

“As a smaller reseller, Aptronics’ achievement shows that they are not only as good as some of the bigger partners, but can be better. It gives all our other resellers something to aspire to. Aptronics has shown superb leadership and can be said to be leading the way,” Hunt adds.

In August 2012, Aptronics also won VMware SA’s 2011 Solution Provider of the Year award, with Ken Marsden commended for his effort and contribution to VMware in the local market.

The number of VMware awards it has received is a reflection of Aptronics’ substantial investment in understanding and becoming competent in the virtualisation market, Marsden says.

It has justified the company’s investment in the creation of a new division in the Aptronics group, VMXperts, to focus on the ever-evolving VMware solution offerings, and to ensure that our customers benefit from the value-add that this level of competence conveys to their implementation.

“We selected Aptronics to do our virtualisation implementation in 2011,” says Wessel Vermeulen, senior IT architect at Toyota SA Motors.

“The transition was smooth and professional. We are almost fully virtualised and are moving into the next stage of our maturity model with Aptronics by our sides all the way. I am consistently amazed at their depth of knowledge and skill.”