As part of its ongoing diversification drive, Esquire Technologies – the digital and lifestyle distributor – has expanded its range of K Guard-branded CCTV and security products. 
According to Asgar Mahomed, MD of Esquire Technologies, over the past two years K Guard sales have “exceeded expectations” and had made a “noticeable impact” on overall revenue.
“Security-focused sales over the past two years have accounted for around 10% of revenue,” he confirms.
Esquire Technologies, arguably the largest non-listed ICT distributor in South Africa, signed a distribution agreement with K Guard two years ago. Since then, sales have been steadily climbing.
K Guard provides a wide range of IT-focused and computer security products to the South African marketplace.
Commenting further, Mahomed says while security-focused sales now account for 10% of the company’s overall revenue – this expected to rise to 20% by the end of 2013.
“It is a buoyant, steadily growing market – and it is becoming increasingly important for us,” he says.
In terms of security focused product diversification, Mahomed says the company had initially started out with a range of entry level DVR products, primarily aimed at the home market – but had now added a “slew of upmarket products for the SME market”.
During the recent China Sourcing Fair 2013 in Hong Kong, K Guard introduced its latest products, including WiFi network cameras, its 960H digital video recorder and cloud service offerings, a new DIY surveillance combo kit, and new security cameras.
Mahomed says as the company increasingly positions itself as a digital lifestyle-focused distribution company, it aims to have 40% of its sales coming from the digital lifestyle market, 40% from ICT and 20% from security focussed products. It aims to achieve this revenue split within three to five years.