FNB has expanded its dotFNB branch footprint by opening a dotFNB store at Cavendish Square, the first of its kind in Cape Town. 
Following the success of the first dotFNB branch, which opened in April 2012, five stores have since opened around South Africa – three in Johannesburg, one in Centurion, one in KwaZulu-Natal and now in Cape Town. Approximately 4 000 people visit each of the stores monthly.
“DotFNB entrenches FNB’s dominance of digital banking channels and shows the bank’s strategy of on-going innovation.
“We understand the global trend of convenience, especially for consumer services, like banking. With this growing momentum of digital, self-service banking, customer experience has become an even more important element in our business,” says Kim Gibson-Van der Walt, head of dotFNB, FNB Banking Channels.
The store provides a virtual environment in which to experience FNB’s service and product offerings, in a tangible form, by engaging with unique mechanisms that have never before been seen in branches, including an interactive financial planning Microsoft surface as well as video-conference cubicles.
Customers are migrated to the bank’s digital platforms and are also educated on how best to use these platforms to simplify their banking experience.
“The store creates a balance between what we believe to be the future of banking and the need for human interaction. Sales and service pods are designed in such a way that customers sit alongside the bankers, sharing the experience of discussing their banking portfolio, choosing a device and setting it up with the FNB digital channels, like the Banking App,” states Gibson-Van der Walt.
Apart from advanced deposit-taking ATMs outside these branches, dotFNB is completely cashless. All visitors – both FNB customers and non-FNB customers – can browse products and services and apply for them instantly.
Non-FNB customers can also open a cheque account on the spot and apply for a smartphone, tablet or other available device.
“We are living in a digital era and although traditional branches are here to stay, we need to offer relevant solutions to our clients. We believe that the link between education and banking on digital platforms needs to be readily available to clients, so that they can experience a marked impact on their lifestyles and the way they bank in the future,” concludes Gibson-Van der Walt.