Nashua Limited’s rapid ascension as a leader within the production printing market, and the market leader’s ability to significantly increase revenue for its clients and offer a total marketing service, was visibly demonstrated when the company hosted a stand at the Africa Print Expo Road Show at the ICC Convention Centre in Durban on 6 March 2013.
Nashua Limited has recently been confirmed by market data specialist InfoSource as the production printing market leader in the digital, colour cut-sheet segment, having sold the most amount of units in these sectors during 2012.
David Hallas, marketing director of Nashua Limited, says that the 2013 Africa Print Expo Road Show provided the company with an opportunity to demonstrate its expertise and excellence in production printing to current and prospective clients.
“Owing to our outstanding performance in the production printing market over the last year, we are eager to expand Nashua’s solution offering in this market, and to assist our production printing clients to become total marketing service providers.
“As such, visitors to our stand at the Africa Print Road Show received valuable information on the range of services we offer in this market, including samples relating to items such as banner printing and photo books.
“More than this, visitors learned that by offering competitive prices and all round impressive efficiency, productivity and quality in our devices, Nashua can help clients significantly increase their revenue in production printing.”
Nashua Limited has an outstanding track record at the Africa Print Road Show having won an award for the best large stand at both the Cape Town and Durban 2012 events. The company also obtained second place for best large stand at the Johannesburg Africa Print Expo Road Show.
The stand showcased the Pro C615 EX Taurus, which has a finisher and Fiery controller, as well as software, variable data printing, and transactional printing.
Nashua Limited representatives were on hand to demonstrate how the company can offer a full spectrum of services in terms of graphic arts, desktop publishing, and the new ultra-short throw projector.
Hallas concludes that Nashua used the Africa Print Expo Road Show as a means to create sustainable partnerships with its clients.
“One of the greatest contributors to our success thus far in production printing is the fact that Nashua is renowned for offering clients solutions that offer real value for money, with consistency, reliability and stability being hallmarks of our products and service offering.
“Moving forward, we intend to spend one-on-one time with clients demonstrating the value of our service, thereby creating a valuable strategic long-term partnership that will ultimately help save them time and money.”