Vodafone has slipped from its number one spot in the Brand Finance Telecoms 500 study, which lists the world’s most valuable telecoms brands.
Vodafone has slipped to the number four position, with Apple now occupying the top spot. Apple was at number four last year.
Verizon and AT&T have swopped positions, with Verizon now number two and AT&T at number three.
Samsung has shot up the charts, from 12 to number five, followed by China Mobile, still in sixth position. Orange has slipped from number five to number seven, followed by Cisco, which has retained its place at number eight.
NTT has risen from 15 to take the number nine spot, while Comcast clings to a position in the top 10, slipping from number nine last year.
“The rise of Apple and Samsung represents a shift in the power balance between mobile operators and handset manufactures. For operators, voice and even data are no longer enough, with threats from all sides they must act quickly to embrace quadruple-play or face falling sales and eroding margins,” says Brand Finance chief executive, David Haigh.