Industry veteran Manoj Bhoola has joined Samsung as B2B lead for the region. Bhoola previously set up Avanade – the joint venture between Accenture and Microsoft – in South Africa, where he worked for 18 months. 
His previous positions include HP, Microsoft and Novell. Having joined Samsung on 1 March, Bhoola is responsible for all non-consumer product lines, including IT, environmental and medical products.