Absa Bank has launched its banking app as the next leg of its strategic digital journey. 
The app builds on a strong foundation of infrastructure developments while leveraging shared global resources. The technological capability built up over the last two years lays a solid foundation of infrastructure, products and services taking one step further in the bank’s digital journey in South Africa and the rest of Africa.
With this launch, Absa customers can enjoy the speed and convenience of simple, intuitive payments and effortless navigation with fewer clicks to perform their banking transactions.
Absa says the app will be the first native financial services app for smartphones and tablets in South Africa available for both retail and business customers.
“This means our app is optimised for smartphone and tablet screens and encompasses a visually rich interface,” explains Arrie Rautenbach, Absa head of retail banking.
The app provides access to a built-in video tutorial that will assist customers on a journey of learning. It is available for both individual and business customers and will permit multiple users in one household the ability to link into a single device or to have one user connect their profile to multiple devices.
“The new technology, which also integrates seamlessly with all other Absa digital banking channels incorporates many aspects of traditional transactional services, whilst combining smart device features such as your GPS location to allow for easy and instant search to the closest Absa branch or ATM,” says Rautenbach.
It also utilises the devices contacts to make the sending of airtime or cash to friends and family quick and easy.
These and other features, such as the addition of  an images library, are some of the enhanced functionality features that customers can expect to see as new features and upgrades roll out every eight weeks.
It is currently available for Android and Apple devices, with support for BlackBerry devices expected to be released shortly.