MTN has launched the first “custom channel” in Africa to help users localise YouTube content delivery effectively.
While any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary.
Custom channels allow brands to customise their subscriber engagement: MTN has customised the look and feel of their channel to increase brand awareness and control their content discovery to suit the type of campaign, event or location. By making the YouTube channel their own, they create their own branding and user experience.
YouTube Insights Analytics provides information to channel owners about who is engaging with their content so that the owner can better customise content generation and track the effectiveness of the video content. Custom channel owners can also use YouTube Ad Products to drive traffic to their channel or individual videos.
Google SA country director Luke Mckend says: “YouTube is a great place for companies to build their brands, innovate and test their creativity. MTN is leading the way as the first brand in Africa to create a custom channel. Even though MTN is a pan African operator, YouTube gives MTN the flexibility to custom and localise their content for different parts of the continent.”
Serame Taukobong, chief marketing officer at MTN SA, says: “The digital age has broken new ground in the way brands can effectively communicate to their customers. Today, brands battle for instant and constant relevance in the digital village.
“As MTN, we’re excited to be first brand in Africa to launch its own YouTube custom channel, bearing testament to our commitment to delivering a bold new digital world to our customers.
“Our excitement not only stems from the fact that the MTN brand will take pole position in terms of visibility and presence, but also because we will be able to feed the hunger for fresh and current content to the bustling online community. Our new custom channel means we can really engage with customers across Africa and build an audience.”
YouTube enables a two way dialogue that allows MTN to build relationships and get feedback from its customers on a continuous basis. There are also sophisticated tools in Google Analytics to help MTN understand who is watching and how they’re watching, allowing the telecommunications brand to continuously improve its content strategy.
While any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary.
Custom channels allow brands to customise their subscriber engagement: MTN has customised the look and feel of their channel to increase brand awareness and control their content discovery to suit the type of campaign, event or location. By making the YouTube channel their own, they create their own branding and user experience.
YouTube Insights Analytics provides information to channel owners about who is engaging with their content so that the owner can better customise content generation and track the effectiveness of the video content. Custom channel owners can also use YouTube Ad Products to drive traffic to their channel or individual videos.
Google SA country director Luke Mckend says: “YouTube is a great place for companies to build their brands, innovate and test their creativity. MTN is leading the way as the first brand in Africa to create a custom channel. Even though MTN is a pan African operator, YouTube gives MTN the flexibility to custom and localise their content for different parts of the continent.”
Serame Taukobong, chief marketing officer at MTN SA, says: “The digital age has broken new ground in the way brands can effectively communicate to their customers. Today, brands battle for instant and constant relevance in the digital village.
“As MTN, we’re excited to be first brand in Africa to launch its own YouTube custom channel, bearing testament to our commitment to delivering a bold new digital world to our customers.
“Our excitement not only stems from the fact that the MTN brand will take pole position in terms of visibility and presence, but also because we will be able to feed the hunger for fresh and current content to the bustling online community. Our new custom channel means we can really engage with customers across Africa and build an audience.”
YouTube enables a two way dialogue that allows MTN to build relationships and get feedback from its customers on a continuous basis. There are also sophisticated tools in Google Analytics to help MTN understand who is watching and how they’re watching, allowing the telecommunications brand to continuously improve its content strategy.